SALT LAKE CITY, UTAH-December 3 2008 Founder and Creative director, Layne Lundstrom was invited to be a guest lecturer for  Westminster Colleges’ Gore School of Business. The class addressed was the Fundamentals of Entrepreneurship.   This is a senior level (474) class in the Gore School of Business in the Management Department. Layne was asked to address three core elements of marketing; brand development and management, web development and the multitude of various advertising avenues available. The lecture was very well received with many accolades on content and presentation. The following are just a few of the statements made by students and faculty alike:

As the CEO of LSI Consulting (now former CEO), I worked successfully with Layne and Out’a the linez for many years on the development of my company’s branding, web site design, marketing literature and trade show booth design.  Layne is a very talented individual, and played an important role in my company becoming the leading consulting and engineering firm in the U.S. retail industry, in our area of specialization.

I recently sold LSI Consulting and retired from the business consulting world.  My second career, and long-term dream, is now teaching business at the college level as a professor at Westminster College in Salt Lake City.  One of the classes I teach is a senior-level entrepreneurship class.  When we were scheduled to discuss the marketing subject during this semester, I immediately thought about having Layne come to my class and share with my students his knowledge and perspective of this critically important area of business.

As usual, Layne approached this guest lecturer opportunity with his typical high level of energy and enthusiasm.  He took an entire class session with my students, addressing the concepts of branding, web design and marketing, and advertising.  Not only did my students learn a great deal from Layne (I think it was their favorite class period of the semester), but several of them have already sought-out Layne’s assistance on their new venture projects.

I certainly plan on using Layne in my classroom again, and I have provided his contact information to other Westminster professors to use him as a guest lecturer as well.

Bob Haworth

As a finance student, it was refreshing to meet with Layne.  He was a tremendous resource and an invaluable asset with his entrepreneurial background.  His unconventional approach to marketing has proved to be effective and helped immensely with my own personal endeavors. I cannot thank Layne enough for his perspective and wonderful advice!

-Anthony Englert

KCInternational was a concept I’ve wanted to become a reality for many years. Layne’s ability to work with us on such a personal level was refreshing! He truly creates a brand around the owners, their story and the history behind the people. I not only praise his work, I praise Layne as a person. I am truly grateful for what he’s done for me and believe he is a great teacher, mentor and above all – marketer! He truly has the entrepreneurial spirit and recognizes it in others. He believed in us, helped us and now that concept has become a reality!

-Hunter James Richardson

Layne Lundstrom was an inspiration! The way he looks at marketing gave me a deeper level of understanding of advertising and branding. His eagerness to help Utah entrepreneurial students and really teach us the basics was awesome! I thank him for giving us the time to pick his brain and recommend him for any project people out there may have! Thanks Layne.

-Travis Corrigan

Cherrico Furniture and Out’a the linez are excited to launch the new Cherrico Furniture web site. Created and developed with ease of viewing product a priority, this site incorporates several back-end languages and features ease of product view on the fly.

Drop down menu structure with flash components lets the user view each collection from the home page without sacrificing aesthetics and flow. Interior flash navigation allows viewing of each set within that collection.

Visit the Cherrico Furniture web site at www.cherrico.com

Out’a the linez garnered two prestigious GD USA awards this year in the field of brand development and brand packaging. With over 10,000 entries from around the world and less than 1500 “Certificate of Awards” presented, Out’a the linez  gained awareness with both entries placing in their respective fields.

The prestigious GD-USA “Certificate of Award” was issued to Out’a the linez for their own brand development and communications package, coupled with a “Certificate of Award” for the e•dek brand packaging, an ergonomic and environmentally friendly pipette tip racking system used in the life science research industry and developed for Sorenson BioScience.

“It is quite an honor to have both entries place. To be recognized from such a large pool of talent speaks highly of our creative team” Layne Lundstrom-Creative Director, Out’a the linez

SALT LAKE CITY, Utah Oct. 6 2008 Interstate Brick and Out’a the linez team to develop brand identity and communications for Atlas Brick. Atlas Brick is Interstate Bricks solution to environmentally friendly design-build principles.

As European cities can attest, brick is by far the greenest of building products. Lasting centuries, brick is seldom torn down as with other construction material. Brick that is torn down is recycled and used in the manufacturing of new brick creating virtually no waste.

Atlas Brick is a distinctive product from Interstate Brick that produces increased productivity and reduces labor costs. Atlas Brick does not require additional structural elements because of its high compressive strengths that can be reinforced and grouted, allowing both form and function.

Out’a the linez has been involved in the unique opportunity of creating and developing brand strategies for a new, innovative product within the Life Science research industry. Sorenson BioScience, a leader in bioscience ingenuity and manufacturing, has developed a patent pending, pipette tip racking system that will have a substantial impact on the amount of waste generated through the use of traditional plastic pipette tip racks.

The e•dek pipette tip racking system is made of 100% recyclable stock certified by the Forest Stewardship Council. Great strides have been taken to ensure recycling capabilities were consistent throughout the creative process. All the end user has to do is simply crush the e•dek up and toss it in the recycle bin. It’s that easy.

An estimated 4,000,000 lbs of plastic from pipette tip racks is deposited each year in landfills around the world. Traditional pipette tip racks are made of polypropylene plastic. It behaves similar to other plastics in regards to disposal. Most commonly, it is thrown in the garbage where it makes its way to landfills around the world. According to the Energy Information Administration , plastic occupies 11% of America’s solid waste by weight, but 25% by space. It takes 200-400 years for plastic to degrade. It can be recycled under code 5. However, only 2-3% of plastic generated is recycled.

There is no need to go into the specifications of manufacturing and recycling of plastics and resins, for I am not a specialist in that field. However, I do have a vested interest in the impact resins and non-disposable materials have on our environment. Long before the “Green” movement became the main topic in scientific communities around the world, and of concern to even the most deniable of people, Tree Huggers have been trying to save the planet from man-made destruction for many years. Fortunately for me, through my upbringing and the influence of the Flower Power generation, I learned to question the motives of man, error on the side of humanity and protect the innocent that can’t protect themselves, mammal, reptile, flora and fauna alike.

Now please don’t misinterpret this; I am not a member of ELF or any other fringe radical organization, though I do belong to several conservation organizations and support issues on conservation. So when the opportunity arose to create the brand and launch strategies for a product that would have such a positive impact on our environment, I was thrilled. This would be an opportunity to contribute to the sustainability movement and bring awareness to the intelligence of environmentally sound design and communication principles. What I learned through our research, the creative process, and the manufacturing of the e•dek racking system would prove to be invaluable.

I am not ignorant of sustainability resources and supplies and the effect different ink types have on the environment. I knew the benefits of using uncoated stock vs. coated stock, after all, I worked for 7 years with an offset print company and witnessed first hand the chemicals and inks used in the printing process and the magnitude of paper waste that took place. The chemicals alone could do more damage to your brain cells than the combined drug use of the 60’s and 70’s era.

What I did learn however, was that through my design and selection process, I can have a larger effect on the environment than I thought possible. When we specify rice paper or hemp paper, we quite possibly have put into motion a process that could have a substantial effect on our environment and the world we live in. Think of the possibilities. For instance, when we specify the use of hemp paper, en mass, we create demand for that product. In order to meet demand, supplies must increase. What better way to restore the American Farm experience than putting farmers back in their fields, growing resources that will sustain their heritage and ours for years to come. As designer’s, through our selection process, we can have an impact on where our suppliers purchase their materials and products. By insisting on sustainable products, certified by the Forest Stewardship Council and others, we will insure intelligent use of our resources, and conserve those resources for generations to come.

Tremendous strides are taking place throughout the industry. From the invent of direct-to-press technology and digital printing capabilities, to the use of vegetable-based inks vs. oil-based inks and cleaner printing techniques, are all strides towards re-shaping an industry once an assaulting force on our environment, to one that is leading the way on intelligent renewable energy and natural resource use. Continued emphasis on environmentally sound design criteria and communication efforts will ensure the sustainability of this movement.

Through this experience, Out’a the linez has added one more criterion to our philosophy and approach to design. We have, and always will, approach all projects with our client’s best interest in mind, the best solution for their end user in mind, and now, the best solution for the environment in mind. By applying these philosophies, all parties prosper. Our clients prosper through the value eco-design communications provide and in turn are able to market themselves as a supporter for the use of renewable’s, which consumers and businesses prefer and patronize. However, the largest benefactor of environmentally sound design criteria and procedures is Mother Earth herself. For as we all know, without Her, all else is irrelevant.

I would like to express my thanks and gratitude to Lou Banks, product manager at Sorenson BioScience for his contribution to this article and providing Out’a the linez the opportunity to be a part of such an industry-changing product like the e•dek.

Layne Lundstrom is the Founder and Creative Director of Out’a the linez. A Environmentally conscious design firm.